“Each month White Cross Vets gives its staff five “Alfie” tokens, named after the managing director’s whippet, to give out to their deserving colleagues. The rewards are worth £1 each and, in December, people cash them in for shopping vouchers.
Such rewards show there is a lot of love at this veterinary service, which gets an 88% positive score for the affection +100 employees have for their work. The family run group of 12 practices in the Midlands and northern England received a top-30 score of 89% in the My Company category.
The central office is based in Leeds, West Yorkshire, and its staff believe it is run on sound moral principles (90%) by its managing director, Tim Harrison. People feel the business also has a strong social conscience (89%): it has a charitable trust, which cares for school pets free of charge and helps to “keep people and pets together”.
Best Companies "An Extraordinary Company to Work For"
White Cross Vets is the only veterinary group ever to receive the maximum three stars in the Best Companies survey – and we did it five times! Find out how.
Tim Harrison, Managing Director at White Cross Vets, says:
“The training, development and team building opportunities that our team benefits from ensures everyone is happy and confident in their work environment and this translates directly to the positive service that our clients and their pets receive.”
“We genuinely care about our people and we also place a lot of emphasis on making a positive contribution to the local communities in which we operate. Our company ethos focuses on quality and integrity and the fact that our team is so happy is testament to the way in which the entire business operates. To be named as one of the best places to work in the UK is a major coup and to receive the highly coveted three stars is the icing on the cake.”
Veterinary Marketing Association (VMA) PR Award 2013
White Cross Vets were given this award for a campaign that generated TV, radio, online, social, as well as national and regional press, when a foul-mouthed parrot was found and brought into our Guiseley practice. The campaign reached an audience of more than 3.7m people and resulted in the parrot being reunited with his owner live on ITV.
Justin Phillips, Marketing Manager, says: “As soon as we heard the parrot’s penchant for swearing we knew we would be able to communicate and combine White Cross Vets’ compassion and concern for the parrot and its owner with a level of humour that would appeal to the media and be remembered for all the right reasons.
“Within a few hours of the parrot being brought into the practice we were able to plan and execute a campaign that would maximise positive coverage and exposure across every type of media, both regionally and nationally.
“The fact that the parrot was reunited with its owner live on TV, after one of his friends saw it on the front page of a local newspaper, was the icing on the cake.”
Veterinary Marketing Association (VMA) Young Marketeer of the Year 2013
The Vet Marketing Awards celebrate the talents and achievements of the industry’s best marketeers. White Cross Vets marketing manager, Justin Phillips, was named Best Young Marketeer at the 2013 Veterinary Marketing Association Awards. Find out more.
Here’s what Business Link magazine said:
Justin joined White Cross Vets at the start of 2013 to oversee and implement a marketing strategy across the company’s 12 veterinary practices, which are located throughout Yorkshire, the North East, the North West and the Midlands. He saw off competition from some of the brightest marketing talent in the industry to win the £2,500 first prize.
Justin explains: “At White Cross Vets we’ve worked hard to integrate a marketing led approach into all our practices which puts our clients and their pets at the centre of everything we do. This translates into all aspects of our practice from client service through to our family run ethos and how we look after our teams. Winning this award is recognition of this and being acknowledged by our peers as the best in the industry is a huge achievement.”
Royal College of Veterinary Surgeons (RCVS) Accredited
The RCVS Practice Standards Scheme (PSS) is a voluntary initiative to accredit veterinary practice in the UK. Through setting standards and carrying out regular inspections, the scheme promotes and maintains the highest standards of veterinary care.
In 2016, White Cross Vets was nominated as the ‘Practice of the Year’ in an awards programme run by pet insurer PetPlan. The awards are voted for by our clients
and team members, so it feels extra special that so many people took the time to nominate us.
Many of our team members were also nominated for the incredible work they do daily in our veterinary practices:
Nishi Jani (Veterinary Surgeon, Northampton) who has been at White Cross Vets for five years, was nominated for the vet of the year award.
Allison Hodgson (Head Nurse, Redcar) who has been at White Cross Vets for eight years, was nominated for the vet nurse of the year award.
Amanda Hatfield (Head Nurse, Guiseley), who has been at White Cross Vets for 17 years, was also nominated for the vet nurse of the year award.
Jessica Murray-Keane (Veterinary Surgeon, Liverpool), who has been at White Cross Vets for many years, was nominated for the vet of the year award.
Cassandra Pearson (Client Care Co-ordinator, Bloxwich), who has been at White Cross Vets for three years, was also nominated for the practice support staff of the year award.
All the photos on our website are White Cross Vets team members and their family and pets. If you see one of our award nominees, do shake their hand! Paw shakes also welcome!